Berber symbolism echoes the cultural heartbeat of North Africa. Distributed across murals, paintings, carpets, pottery, and even tattoos, these symbols have woven their way into the very fabric of Moroccan environments, imbuing each piece with a profound connection to the community.

For millennia, the Berber motifs have held deep meaning, each telling a unique story. The palm tree, an iconic facial tattoo, finds its place between the bottom lip and chin of women, symbolizing the Goddess of Fertility. Beyond its aesthetic appeal, it stands as a powerful emblem of fertility and protection, considered the epitome of beauty in the world of tattoos.

The ladder motif, another captivating symbol, speaks of freedom. A testament to the Berber ethos, it resonates with a narrative of liberation that has endured through generations. As we delve into the Berber Collection, we encounter the watchful eye—an emblem of protection against the evil eye. Designed to deflect negativity in all four directions, this symbolic eye brings not only protection but also an aura of good charm and well-being.

The Story

Rooted in a heritage of resilience and resistance, the Berber people, also known as the Amazigh, boast an art and color theory known as the "Art of the Free People." Unlike many other cultures, the Berbers have never been fully conquered by external forces, standing as a testament to their strength and independence. This collection pays homage to the enduring spirit of the Amazigh, encapsulating the protective embrace of their art and color theory.